Content writing can be challenging. Most of us don’t have a clear idea of what works best with our customers and prospects. And that’s the main reason why most writers base their content on theories and opinions, rather than data. But these writers often fail to deliver content that resonates with customers. Ultimately, this leads to disappointing conversions, and even more disappointment for the writers – mainly because now they don’t know what to focus on in their next piece of content.
Data and not theories help us understand the world around us by using data points to create patterns or rules that describe how things work together or how they relate to each other. They give us a framework for understanding our environment so we can act accordingly when faced with new situations or challenges that require us to adapt quickly in order to succeed at whatever task is at hand (such as making sure someone sees your movie).
It’s hard to imagine that data would help you write better content, but it actually does. When we look at the words people use when they’re searching for something, we can see what they’re looking for and make sure our content is answering those questions. And even better, if we look at what people are searching for in relation to other things in their lives—like a problem they might have or a particular emotion they’re feeling—we can figure out how to approach those topics on a deeper level. This is how you get from “How do I make salsa?” to “I want my salsa recipe to be spicy.”
So before you start writing your next article or blog post, take some time and look at what people are searching for around your topic. Then think about how you can approach the topic from a deeper perspective, so that your readers leave feeling satisfied with what they’ve learned and ready for more!
Marketing your content is a tricky business.
You may be familiar with the idea of writing based on customer data, but it’s important not to confuse it with just writing about a customer’s experience with your product or service. That can be useful too—but when it comes to content writing utilizing real customer data can be a tremendous benefit.
An example is where you take the actual words or phrases from a customer’s review on a website like Yelp or TripAdvisor and use them in your own content. This works best for reviews that are short and sweet—you only need about five or six words to get the point across—but it can also work for longer reviews if they’re particularly compelling (like an epic rant!). Just make sure that you have permission from the reviewer before using their words!
We live in an age when we have more information than ever before, but we don’t know what to do with it. It’s all there—literally at our fingertips—but how do you use it to make decisions? How do you know which data is important? How can you tell if a piece of data is relevant and accurate?
There are so many questions that need answers, and all the people who are asking them are drowning in a sea of data. We’re all drowning! And while some people might choose to swim out into that ocean and try to find their own way through it, most of us just want someone else to tell us what to do.
That’s why One Data Research exists: we’re here to help you make sense of all this information by showing it to you in a way that makes sense for your business or organization. We’ll help you understand what questions are important to answer in your content and how best to answer them.
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