Emotional triggers are things that make you feel a certain way when you see them. They can be images, words, or anything else. For example, if you see an image of a puppy and it makes your heart melt into a puddle of mushy goo, then that image has triggered an emotional response from you.
How To Use Emotional Triggers on Social Media?
If you want to steal up to 10% more money without your customers even noticing, then you have to include these words in your copy. You can use these triggers to change people’s minds in literally less than a second and make almost any text you share with them more persuasive, more emotionally powerful, and more likely to be shared.
For example: if you’re trying to sell a product for pet owners, try using words like “cute” or “adorable.” If you’re trying to sell an app that helps people stay motivated, try using words like “inspiring” or “motivational.” If you want to sell a fitness app, try using words like “health” or “exercise.”
Social media is a great place to find out what people are feeling. It’s also a great place to figure out what makes them feel that way.
So, what are the most popular emotional trigger words on social media?
The answer is: sadness, anger, joy, and fear. These are the top four emotions that affect your audience online. And they’re not always easy to interpret—but we’ve got you covered!
Let’s look at each in detail:
Sadness: when people are sad they post things like “I’m so tired” or “I’ve had a bad day.” Sadness is often associated with loneliness and isolation (which can be caused by negative experiences with friends or family), or even just a general feeling of being misunderstood or ignored by others.
Anger: angry posts tend to focus on the injustice of something happening to someone else—like when someone gets hurt by another person or group (or vice versa). Anger can also come from frustration with yourself for not getting something done that you set out to do. The angry person might say something like “someone should do something about this,” but they don’t necessarily mean it literally; instead, they’re trying to express how badly
How To Use Emotional Triggers In Your Content?
- Use words that have a strong association (words like “mom” or “dad”)
- Use phrases that can be interpreted as negative or positive like “Happy Birthday” – “Happy Anniversary” or “You can’t do this” – “You don’t won’t me to be happy.”
- Write about things that make you feel an emotion (for example, if you write about the day your baby was born and how scared you were)
- The “I want to be like you” trigger: You know that feeling when you see someone who has done something amazing, and you think: “I want to be like that person”?
- The “I don’t want to be like this” trigger: Have you ever been watching a show and thought, “Wow, I don’t want to be like that character”? If so, then you’ve experienced this trigger.
- The “I need help” trigger: When we feel like we’re lost or don’t know what to do, we often turn to others for guidance. This is the time when they are most likely to open up about their own struggles—and it can be a great opportunity for you!
Social media is a critical aspect of marketing for small businesses and other organizations. However, it’s not just about using social media to get the word out about your organization; it’s also about connecting with your audience in a meaningful way. Getting them to connect with you in an emotional sense allows you to build a stronger bond with them. Keep these tips in mind as you share posts, links and other material across various platforms in order to help you better connect with your customers.
