True Crime’s film audience may teach filmmakers a lot about film marketing to this genre. Our data analysis led us to identify the likely gender of the majority and that most viewers don’t seek out frightening plots to get a visceral thrill. They also don’t consider criminals to be heroes.
Using our data-driven film audience research techniques, we can better comprehend how this genre’s target audience perceives True Crime as a source of knowledge. They might utilize it to defend themselves or take solace in the fact that they would never find themselves in the victim’s shoes. The audience sees True Crime as a self-defense course because they feel threatened.
However, there is still more to discover about this buyer persona in order to create the right content that will make an impact in your film promotion strategy. However, it’s a good beginning. For their content to make an impact, marketers need to know how to connect with this customer persona.
Why not cross promote other content in film marketing strategy?
Understanding True Crime’s film audience demographic may also pique the interest of filmmakers promoting other content. Home security, self-defense, or anything else related to preparing better defenses against the types of villains featured in True Crime stories. These people have already shown a willingness to invest in informative content, so they are also likely to invest in other content.
Furthermore, most of the audience appears eager to take charge of their lives by educating themselves. Aside from security, they may be interested in content that allows them to learn new things, have new experiences, and gain power. As a result, filmmakers promoting health, wellness, fitness, lifestyle, and self-improvement may find a receptive audience.
True Crime Audience Demographic
True crime is a genre that has been rising in popularity for years. This audience is typically an older demographic, with the average age being 45 years old, and is made up of mostly women (53%). This audience also tends to be highly educated, with 3 out of 4 having at least a bachelor’s degree.
The majority of this audience lives in urban areas, with 68% living in cities. However, there are still plenty of rural fans: 20% live in suburban areas and 6% live in rural areas.
Buyer personas can vary widely within this genre. For example, some true crime fans are interested in the historical basis for crimes and how they were solved (what we call “true crime historians”). Other fans just want to see reenactments and dramatizations of true crimes told from the perspective of those directly involved (e.g., victims or perpetrators). Still others want to see modern crimes told by those who investigated them (e.g., detectives).
Use The Following Formula Example When Advertising To Your True Crime Audience
Qualify: Are you interested in true crime?
Understand: They are fascinated with the perpetrators and victims of violent crimes
Educate: Let our experts show you the psychological profiling behind each one of these cases.
Stimulate: Visit www.123truestory.com to learn how they were solved.
Transition: That’s why we are your source for true crime facts and entertainment.