The first step in this process is market research. Market research is used to understand your audience, their needs and wants, and how they interact with products in their lives. The goal of market research is to identify unmet needs or wants that can be fulfilled by your product or service. This information will help guide your creative decisions as well as informing your marketing strategy and tactics down the line.

 Data-driven Marketing deas

 Inspiration For All Content Creators

Are you an aspiring content creator? Are you looking for short film, documentary or digital content inspiration on trending topics and content ideas, but don't know where to look? Well, look no further! Our blog is here to help. We tell you not only what topics are trending but also how to market to those ready-made audiences. So whether you're looking for inspiration for your blog, short film or documentary, or digital content, our blog is a great resource that will put you way ahead of the game.

 Audience Insights

The most important aspect of a content creation is determining who the audience will be, and you must advertise to them from the start of pre-production of any type of project. If you do not know who your audience is, then how can you create content that appeals to them? It's simple: before you start crafting content, determine who your target audience is or if there is an audience. Once you have this information, you can begin creating content that appeals to them. You can use this same method for creating advertisements, trailers, and other promotional materials.

Report Metadata

Demographic Break-out
We provide you with a demographic break-down and who is and who is not likely to get behind your project. In our analysis you will see a breakout by age, gender as well as by generation. This is important to know when you need the content in your ads to communicate to different audiences. 

Key Target Areas
One of the best ways to market your film is by using a location-based film marketing strategy. This involves finding potential audiences interested in your content and focusing on just those locations where you'll be well received. This is a very effective strategy, because it allows you to dig into the culture, customer persona, and local trends of each area.

Buyer Persona
A buyer persona is a fictional representation of your ideal customer. It's based on real information and research, but it isn't a description of an actual person. It's a summary of the characteristics that describe your ideal customer.

K eywords & Hashtags
Keywords and hashtags are the best way to get your content seen by the right people. When you use keywords in your content, it will help Google know what the piece of writing is about and make it easier for people to find your article. When you use hashtags, they'll let other people know what you're talking about and bring more people into your discussion—and sometimes, those people might even be potential customers or clients!

Cross-sell/Upsell Opportunities 
When you're selling products, it's a good idea to try to cross-sell other products that may be of interest to your customers. For example, if you sell hats, then maybe you should consider selling something like sun glasses as well. This is because people who are interested in buying a hat are probably also interested in protecting their eyes from the sun. By cross-selling, you can build a deeper relationship with your customers and keep them coming back for more.

Market Trends Today 
We can predict market trends based on buyer personas by looking at the needs of those personas and how they change over time. The needs we see in buyers today will likely be reflected in the needs of their future selves.

How To Use The Information From Our Reports?

Our reports will help you to understand your customers on a deeper level by providing you with a 360 view of their interests, preferences, and purchasing habits. With this information you can create content that will have a greater impact. For example, when you speak to someone you don't know well, you might talk about general topics of interest to both of you. However, when speaking to someone you already know well—perhaps your child or close relative—you can focus on topics that are important only to him or her. This is the same principle that applies when creating marketing content: You need to tailor your message in order to be relevant to each of your target audiences.

The key target areas assist in location-based targeting on social media. A customer persona lets you know who your audience is, when they engage with you, and how they engage with you. Hashtags and keywords are used in social media content to make it easier for people to find your website.