Great content creation is about creating a piece of writing that gives your perspective target audience something worth reading and sharing. To do this, you must understand what kinds of things your audience cares about. The problem is that getting a lot of people to consume your digital or documentary content can sometimes feel like a challenging task. We will use sustainability as an example to give you some tips on how to create content for your perspective eco-conscious audience.
In Africa, it’s estimated that only 1% of urban waste gets recycled each year and the inhabitants of rapidly developing cities such as Nairobi send all their garbage to dumpsites on their outskirts, where fires from burning trash emit more greenhouse gases than all the cars in the city combined.
7 Important Factors to Content Creation For An Eco-conscious Audience
1. Identify your target audience
Your target audience are the people who are most likely to change their behavior in response to a message. They are more likely to be aware of the issue, and they have more control over the outcome.
The most common eco-conscious audience is generally considered to be young adults. Young people tend to have less money, so they are more likely to be able to make changes that have an impact on their budget. They also have less stuff and fewer responsibilities, so they can usually make time for things like recycling or composting.
The fact that young adults are not yet settled in life also means that they are more likely to consider changing their habits. If a young person gets married or has kids and starts working longer hours, it’s harder for them to make time for sustainability initiatives like recycling or composting.
2. Use your value proposition to find the right sustainability ideas for their business
Sustainability is a hot topic these days, but there’s so much information out there that it can feel overwhelming to sort through all of it. You’re looking for something that will resonate with your customers and keep them coming back for more, but with so many options out there, how do you know which one is right for you?
That’s where your value proposition comes in! Your value proposition tells you WHY customers should choose YOU over anyone else—and if sustainability is important to them, then it should be important to YOU as well! So if you want to set yourself apart from the crowd and really get people talking about how great you are, then start by finding a sustainability topic that will resonate with your customers and put their needs first.
3. Make sure what you are communicating is relevant to your audience
It’s important to remember that your audience doesn’t care about the details of your product or service. They don’t care how you arrived at your conclusions or what happened behind the scenes. They only care about how this information impacts them, right now.
So make sure you’re clearly communicating how whatever it is you’re talking about will benefit them if they choose to move forward and watch or read your content. If they don’t understand how it will help them, they won’t be able to visualize themselves using it. And if they can’t visualize themselves using it, there’s no way they’ll be able to imagine themselves being successful with it!
4. Show how sustainability efforts will fit into their lifestyle
Sustainability is a journey and not a destination. We all need to work together to make sure we’re moving in the right direction. It’s important to help your audience understand the impacts of their actions on the world around you and how they affect other people, places, and things in the long run.
Sustainability isn’t about giving up modern comforts—it’s about making sure that those things are used in a way that won’t cause harm or damage to anyone or anything else down the line. By making small changes every day, we can all work towards making our lives more sustainable as well as helping others do the same!
5. Find a way to connect with them on a personal level
In order to connect with your eco-conscious audience on a personal level, you need to understand what drives them. This audience is driven by the desire to make a difference in the world and make it better for future generations. They also want to feel like they are making a difference in their daily lives.
Sustainability is about helping people live better lives by reducing their impact on the environment. This can be done through things like reducing waste, recycling, or using more sustainable products like bamboo flooring instead of wood or plastic. Sustainability is also about saving money and being more efficient in your home or business. This can be done through things like installing solar panels or buying more efficient appliances.
6. Cross sell other content to your audience
If you’re trying to reach sustainability-focused consumers, there are a few other types of content that might interest them.
For instance, if you have a product that can help people cut back on their carbon footprint, or make greener choices, it might be interesting to share content that discuss ways to reduce your carbon footprint. You could also share information about how to make greener choices in everyday life, like choosing products that have less packaging and are better for the environment.
7. Example formula for creating your content for your eco-conscious audience
Qualify: Are you an eco-conscious friend?
Understand: Do you feel it is important to preserve our environment?
Educate: Do you think more needs to be done to save the Earth?
Stimulate: Here are some tips that will help our planet.
Transition: Join us in protecting our mother Earth’s beautiful resources.